Skills Canada Yukon

A few 4.6K screen grabs from a recent shoot for Skills Canada Yukon. Video release coming soon!

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Golden Predator Mining - Winter

Golden Predator Mining invited me back to their 3 Aces Property to showcase their winter operation. It was a frigid -35˚C but at least the light cooperated (for the few hours it was out). The video has been very well received at this year's Roundup Mining Conference - Golden Predator stock has jumped from approximately $0.50 to $1.70 since the video was launched...and I like to think it's largely because of the video ; )

Have a gander here:  https://vimeo.com/202845140

Note: images below are frame grabs from the video.
 

Cody Coyote & Vision Quest - Northern Lights

Last summer I was at a small grocery store on the Sunshine Coast shopping for wine when my phone rang and a random Ontario number popped up. I answered and discovered an aboriginal hip hop artist named Cody Coyote. He mentioned he would be in the Yukon in a few weeks and wanted to shoot a Hip Hop video with his collaborators, local Whitehorse group Vision Quest. I was hesitant at first but excited once I heard the song. I hadn't done a music video in a while and I've always loved doing them as it's a chance to flex your creative muscles and work with other creatives/artists to make something great. 

Check out the video here: https://vimeo.com/202851742

*** Big shout out to Robert Postma for the Northern Lights overlay footage (http://www.distanthorizons.ca)

Council of Yukon First Nations - Working on Wellness Campaign

The Yukon Council of Yukon First Nations (CYFN) got in touch a few months back looking to create a video promoting their Working on Wellness (WoW) campaign - a program that helps incorporate & promote healthy practices in the work environment. Making engaging and creative videos of this kind can be somewhat challenging. While they can be done effectively, they take a somewhat large budget to do well (ie. large cast + crew + lots of lighting = large budgets). And even then, at the end of the day you have people around an office doing office-y things like eating an apple, stretching, smiling wile they hang out at the water cooler, and having a grand old time. So the answer? Animation! Animation gave us the flexibility to get the message across in a playful and engaging way. With animation, we can have the elements (ie. clock, computer) bounce and jiggle into screen; we can over emphasize facial expressions that in Live Action (using real people) would seem glib or sarcastic - the options really are somewhat limitless. In the end it's just a much more dynamic way to get this particular type of messaging across. Could we have done it using Live Action? Sure. But it's about the most effective  (and cost effective) tool for the job and for this project I think we made the right choice! Check it out for yourself at the link below.

https://vimeo.com/191847886/c4e1102e32

 

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To compliment the animation, we also did a number of interviews with participants in the WoW pilot project. The aim was to get a sense of the challenges and successes of the program. This video was more in depth and geared towards workplaces that were in the early stages of implementing the WoW program.